Fresh Store Builder is an exceptional Amazon Associates affiliate script. For me, this review comes down to time and money. In just a few hours, you can have an SEO friendly affiliate script with valuable content. One of the most important ways to start an online revenue business is to focus on search engine marketing, which is in-depth and time-consuming.

Having a strong search engine strategy requires a significant amount of programming and development time (not to mention, knowledge-base). All at the same time, you have to focus on the content for your website itself such that you can provide valuable products.

" " Search engines aside, the product population tools are extraordinary.

With Fresh Store Builder, I immediately noticed that the script was optimized:

- Structured meta and title tags with SEO friendly URLs
- Ability to differentiate meta tags across products and pages using a simple templating method
- XML sitemaps to both categories and products
- Flat link front-end architecture (i.e., bots don't have to dig deep to find content)

Search engines aside, the product population tools are extraordinary. You can quickly insert relevant products into a database that show immediately on the front-end. Further, you can insert various Amazon keyword searches or products by ID within seconds. If you have an niche Amazon products idea, FSB can help you build it within hours.

There are also helpful database tools to remove orphaned products, remove duplicates (particularly helpful when importing via keyword searches) and optimize mySQL data. The speed at which the site loads is also excellent. It handles a large amount of data from Amazon.com and the local LAMP structure quite efficiently.

" " My team was also impressed with the ability to easily manage custom HTML pages..

My team was also impressed with the ability to easily manage custom HTML pages using the built-in WYSIWYG editor. With the built in tool, you can develop a blog or article roll that has a consistent and articulate SEO structure, which is fluidly uniform in its design and layout across the site.

An area of improvement for FSB I can think of is that the template system could be further developed. There is a certain level of template designing that is required to make the site more attractive to users. It also has a few bugs that can be easily fixed in notepad or an HTML editor. The code structure could also be cleaned up such that there is more centralization with respect to language, controllers and classes.

In other words, there is more PHP in the template area than there should be. Even so, there are benefits to decentralized structure including the flexability to customize each template. The second suggestion is that the script should possibly link up with other affiliate sites such as CJ.com's product XML interface.

" " I have already recommended the script to colleagues of mine..

Long story short, I setup a single back-link on another site of mine and my traffic and revenue jump-started within one month. I've never experienced this type of traffic and revenue so quickly. In fact, my investment has already been covered in a few short months. You can also integrate other forms of income via Google Adsense or affiliate links.

So the script doesn't technically limit you to Amazon. Bottom line, FSB is able to generate valuable content for search engines and users quickly and efficiently without hassle. I have already recommended the script to colleagues of mine and truly believe in its potential to grow your secondary (or primary!) source of income.